On the 17th of July 2012, Weatherford organized a seminar at the Dusit Thani hotel in order to exhibit the services and technologies it offers to clients. Representatives from the majority of Egypt’s biggest oil and gas players were present, as Weatherford’s subject matter experts used the opportunity to explain the advantages such technologies provide as well as to engage customers about their own production challenges.
At the floor of the event, Weatherford openly showcased various examples of its technological achievements and innovations. The company’s various lift systems were on display; Weatherford, which brands itself “The Lift Experts”, offers Gas Lift, Plunger Lift, Hydraulic Lift, Reciprocating Rod Lift, Progressing Cavity Pumping, Electric Submersible Pumping, Capillary Technologies and Production Enhancement services.
According to company executives, Weatherford‘s highly qualified experts conduct a detailed analysis process in order to determine the lift system most suited to and most cost-effective for the client’s specific needs.
In addition, Weatherford offers software products designed to aid in the success of production operation. The company’s Field Office® 2011 software suite, presented and promoted at the seminar, includes a number of new additions for the monitoring, analysis, and optimization of production assets, in addition to improvements applied to existing applications.
Applications offered in Weatherford’s new Field Office suite include real-time well monitoring and analysis, field network optimization, wellsite activity capture, well-test simulation and analysis, and an enterprise operation platform to pull all the applications together. Weatherford highlighted the new CygNet enterprise operation platform as a particularly noteworthy addition to the suite.
The company’s range of technologies was explained and discussed in on-stage presentations, which concluded with audience questions and participation, while intermittent breaks allowed clients and attendees to more closely examine the technology on display and to engage and converse with the Weatherford staff directly.
“We are contributing to the escalation of technological equipment in Egypt,” said Mr. Ahmed Abuzeid, Country General Manager for Weatherford Egypt. “We have invited most of the oil and gas companies operating in Egypt to our seminar.”
He went on to highlight the importance of new technologies to Egypt’s economy, stating that “new technology is important because it will increase daily production and solve production problems. This will in turn boost Egypt’s productivity and thus strengthen the national economy.” He added that “There is great local expertise in Egypt and we always aim to utilize it.”
Mr. James Walls, Production Systems Manager at Weatherford Egypt, explained that the purpose of the seminar was to engage customers, to ensure that all of them are aware that Weatherford offers solutions for every form of artificial lift.
“I believe that in the past, Weatherford hasn’t been very good at making sure our customers are aware of all of the services that we provide, and so that is our focus today.” He said.
He added that Weatherford’s competitive edge comes down to the fact that it is the only company that provides comprehensive solutions for every form of artificial lift, asserting that no other competitor can venture such a claim. Regarding the seminar’s attendees, he commented that “we want to not only teach them but learn from them as well,” emphasizing the importance of dialogue with clients.
Mr. Rafael Bastardo, Weatherford Egypt’s Regional Business Unit Manager, said that the seminar was intended to show customers what’s new in terms of hardware and software offered by Weatherford, as well as to relay the message that “Weatherford puts together comprehensive solutions for customers with a highly-trained and experienced regional support team.” He went on to claim that Weatherford is the only company globally that can do this.
If there is one thing the seminar managed to confirm, it is that in its field, Weatherford stands out from the crowd with the unmatchable diversity of the products and services it offers.